40% of Brits ready to embrace pharmacy delivery service

A survey report by market research and data analytics firm, YouGov, has indicated that while there is a demand for home pharmacy delivery among consumers,
the current supply or awareness of this type of service appears to be low.

The poll found that approximately one-fifth of British consumers (18 per cent) have used a pharmacy delivery service in the past year.

However, more than double that figure (40 per cent) expressed their intent to use such a service in the next 12 months if it were available, suggesting an
opportunity for growth in this sector.

This difference is especially pronounced in the Midlands, Scotland, and Wales, where the potential demand more than triples actual use.

Compared to other regions, the current use of pharmacy delivery services is notably low in the Midlands, standing at 12 per cent, and in Wales and Scotland,
where the collective usage rate stands at 14 per cent.