Are Advertisers Losing Control to AI in Paid Search? | Spherical Coder News
In paid search, artificial intelligence is now the foundation, not a concept of the future. From fully AI-driven campaign types like Performance Max to automated bidding, platforms like Google have gradually moved control away from human inputs and toward machine learning systems. An essential question for the industry has been raised by this evolution: Are advertisers really losing control, or are they just using a different approach to campaign management?