Can a Digital Product Passport Stop the Grey Market from Draining Luxury Brands?

Can a Digital Product Passport Stop the Grey Market from Draining Luxury Brands?

Yes—and it’s already happening.

The grey market, where genuine products are resold without brand authorization, quietly chips away at brand trust, pricing control, and customer relationships. But blockchain-backed Digital Product Passports (DPPs) are changing the game.

At The DPP Company, we’re building more than traceability—we’re building transparent, tamper-proof product histories that help brands:

✅ Track and verify ownership
✅ Control resale channels
✅ Detect unauthorized movement in real time
✅ Reconnect with new owners after resale
✅ Reward customers for staying within the ecosystem

By linking each product to a secure Digital Product Passport, brands gain back visibility, while customers gain confidence.

Grey markets thrive on opacity. The DPP Company thrives on trust.

The future of luxury isn’t just about what you own—it’s about how transparently it travels.

The DPP Company: https://www.thedppcompany.com/

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