The first step for the book before it goes into print is its creative book layout design. It has to be handled by a professional who is trained to do this and has experience and reputation to back up. It is, again, not a simple typesetting or page-setting. In itself, it is an art that involves creating an interior of the book that is reader-friendly. Selection of font, spacing, chapter headings and subheads, margins and footnotes, etc. all go to make the book lively.