Predictive analytics is a process that uses certain predefined metrics to gather data and identify improvements about a given process. Analyzing these chunks of data to churn out actionable insights, provides one to gain visibility within that process and make improvements to the existing operational schedule.
Having predictive analytics, allows the company to monitor certain risk factors (micro or macro) that can disrupt or severely break down their operational efficiency. The first step to measure these factors is identifying and understanding what kind of metrics you should be tracking.