Local citations are mentions of your business on the web—typically through business listing sites. They include your business name, address, and phone number (NAP), which search engines use to verify your business's legitimacy.
Using platforms like Google Business, Yelp, Justdial, and Hotfrog helps build strong citations. Consistent NAP across all listings improves local search rankings and earns Google's trust.
Citations also lead customers directly to your store or website, increasing foot traffic and calls. Ensure you update all listings regularly for best results.
Bookmark this for a beginner’s guide to building local citations through listing platforms.