Role of Tactical Planning in Omnichannel Fulfillment: 5 Logistics Insights

Omnichannel fulfillment adds layers to logistics—but tactical transport planning keeps it moving. Here are five logistics insights: 1) It supports ship-from-store strategies, 2) Coordinates B2B and B2C delivery models, 3) Plans carrier mix by channel, 4) Handles return logistics scheduling, 5) Matches speed with delivery promises. Tactical planning helps omnichannel businesses avoid fragmented transport workflows. These insights show how essential it is to align transport plans with multiple sales and delivery channels. With this approach, companies can maintain consistency, reduce redundancies, and meet customer expectations regardless of channel. Tactical transport planning is the behind-the-scenes force of seamless omnichannel success.