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Besides technical difficulties– missing landing pages, cannibalization problems, restructuring the website, and so on– you need to look at the high-intent key phrases and also their difficulty.
Consider exactly how challenging it is to get your web page ranking in the top 10 results for a detailed key phrase, based upon such points as a topical authority. Does your material currently target the search phrase as well as its topic (in regards to on-page SEO)?

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