What is SEO? SEO (Search Engine Optimization) is optimizing your website to rank higher on search engines like Google, making it easier for people to find you. In 2025, the importance of SEO is even greater due to rising competition and evolving algorithms. It helps drive organic traffic, build brand credibility, and boost sales without heavy ads. With AI and voice search on the rise, mastering SEO ensures better visibility, engagement, and long-term business success.