Author: mark10

Introduction In marketing, financial output ought to be supported by tangible results, and data analytics has become inevitable. The analysis of different marketing tools and techniques, Marketing Mix Modeling (MMM), serves... Read More

Discover how the future of data analytics can change the responsibilities of CMOs across all businesses. In the era of data-driven business, the role of chief marketing officers (CMOs) has transformed... Read More

A Solution-Oriented Approach to B2B Customer Acquisition

In the bustling world of business, where marketers strive to carve out their niche and secure their place in the market, one crucial aspect reigns supreme is – onboarding potential... Read More

Today’s business world regulates and operates on data generation, which makes data crucial for businesses, as it helps them derive actionable insights. Business intelligence [BI] is a model that helps... Read More

In the bustling world of business, where marketers strive to carve out their niche and secure their place in the market, one crucial aspect reigns supreme is – onboarding potential... Read More

Today’s business world regulates and operates on data generation, which makes data crucial for businesses, as it helps them derive actionable insights. Business intelligence [BI] is a model that helps... Read More

Introduction The establishment of oneself as an idea leader can never be more valuable. With the extra influence of a thought leader, an executive’s brand as well as the brand of... Read More

Introduction The advancement of artificial intelligence has witnessed numerous changes and innovations; one of them is chatbots, which are quite common in our daily lives. One such popular example of chatbots... Read More

What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business... Read More

Using AI to Enhance Marketing Through Account-Based Marketing

Artificial Intelligence (AI) is transforming demand creation for businesses and changing the account-based marketing (ABM) landscape. AI integration is having a major impact on account-based marketing (ABM), a strategic approach... Read More