New generations are perceived as less eager to commit to companies for years — they are said to switch employers more often than their older peers. The “job hopper” trend, especially seen in industries like tech or media, is helped by direct digital recruitment processes and powered by a desire for better career moves and higher salaries. Changing jobs frequently (1–2x a year) is a model associated largely with millennials, who are stereotyped as wanting everything “on demand.” While this phenomenon doesn’t tell the whole story — as, according to the U.S. Department of Labor, employee tenure is actually quite stable, and job-hopping is more a young worker trend than a millennial one — the widespread perception still remains and raises the question for companies about how much they should invest in these allegedly fast-moving workers, if at all.